09 novembre 2017

Can I say (show) something? (The purpose of photography)

(Part of "the contemporary meaning of photography" series)

Is photography has became a redondant figure of our visual expression during our modern age?

For many it seems to be true in view of the always present of the animated image mainly in cinematography and videography. But representations of still photography are present as never everywhere in our society. So it is not a question of life and death for photography today but more a perception factor.

The purpose of (still) photography is multiplied by its diversified uses. Commercially no question about it the picture representation is here to stay. All kind of pictures illustrate products and services in many ways. There is a strong demand to do so and be more "pictographic" informative than textual.

What is changing a lot about today photography is its great diversity and its immense availability. In that sense you cannot anymore try to synthesize it in few categories or ressources or purposes. Moreover you cannot anymore speak about a very specialized medium because it became so popular, so accessible and so easy to diffuse. The "elite" time of photographers is gone for ever.

It is a combination of technical advancements in picture taken and of digital implementations that really democratized photography. But the messages remain... because photography is still an universal language with a strong impact to its audiences.

So can I show something new, different, relevant, informative? The answer is surely yes. What is a bit more difficult to admit is the fact that the traditional ways to present the picture are only a fraction from the many others ways to do it. And that can be frustrating for a lot of traditionalist picture takers.

At the end the purpose of photography can be simply describe as a visual way to express yourself. It can be art, news, illustrations, souvenirs but it is always about an image memory of a privilege moment in our life.

                                                                                                                                                      

Next theme: Memory of the future: Paper, Disc, Cloud...Photography in search of a future!