Half of humanity is missing... (in marketing photographic gear)

 It is a question that I am asking myself since the beginning of my photographic interest: where is the feminine half part of humanity in your photographic universe? And may be the ones to blame first are the photo gear manufacturers that are strongly male centrist enterprises that have concentrate their marketing effort to a masculine customer declination for decades. That cannot be forget in any way especially knowing they maintain that behavior at this very moment in 2023! It is simply not acceptable.

Women have produced over the past two hundred years of photographic history, major creative artists, journalists and technicians, a fact that cannot be deny. And we, the males, beside them, have a duty to reintroduce the women contingency into a more inclusive photo planet. There will be no real equity as long women don't have the same access to industrial and marketing levers that are define our photographic gear world.

It must begin by the beginning with not only from these highly guilty photo gear manufacturers (Eh! Look to all those "Ambassadors" lineup almost exclusively male but with the noticeable exception of Panasonic Lumix, I must underline) and that obvious correction cannot rely only on the female group pressure, it must be a concerted effort. Today nobody really contest the female presence in specialized photographic fields such as in photojournalism, in studio work, in the fashion industry or in the commercial segments. Women are present everywhere but in view of many actual backward tendencies around the world in regard of woman rights, it is still a very deep preoccupation to still address.

Photo gear manufacturers are simply ignoring the female factor especially for the design, the fabrication and the marketing of their product but they have to amend themselves in all those perspectives. And, as male photographic enthusiasts, we have to encourage those ones who are fulfilling this task with sincerity and serenity. After all, together, ether females or males, we are the constructive parts of all humanity.

Photo Daniel M: Fujifilm X-S10 / Fujinon XC50-230mm F4.8-6.7mm II OIS